KUDU X Falcons
The Super Sub

Developed the art direction for The Super Sub, a meal activation by Kudu in partnership with Saudi esports champions Team Falcons. The campaign turned hunger into opportunity: each meal included a one-time Falcon gamer tag, letting pro players take over while customers ate, keeping gameplay seamless and exciting.

The results were unprecedented. Over 1.5 million meals sold in just two weeks, more than triple the initial goal. The campaign reached 17 million gamers, generated 113 million media impressions, and drove 200,000+ interactions, ultimately boosting brand consideration among young adults by 7.2%.

The campaign’s excellence was recognized at the 2025 Dubai Lynx Awards, earning Gold for Brand Experience & Activation (Gaming-Led Brand Experience), Gold for Creative Commerce (Travel, Leisure, Retail, Restaurants & Fast Food), along with Bronze for Brand Experience & Activation (Sponsorship & Brand Partnerships) and Bronze for Social & Influencer (Travel, Leisure, Retail, Restaurants & Fast Food)

Case Study